Monday, May 24, 2004

 

The Medium is the Message and the Message is the Voyeurism

R.U. Sirius and St. Jude, in their article “The Medium is the Message and the Message is the Voyeurism” (Feb. 1994), assert that media today consistently urge viewers to pass instant judgment on media content, especially television talk shows. Sirius and Jude support this assertion by offering a play-by-play of the average occurrences during a daytime talk show spot. Their purpose is to make readers aware of the media’s impact on their predisposed thoughts and opinions by establishing a relationship with an audience of individuals with both positive and negative views of the media.

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